When it comes to marketing your Real Estate agency in Melbourne, FL and Brevard County, there are several factors to consider; who is your target audience, what are your geographic territories, do you focus on buyers or sellers, who are your direct and indirect competitors, and how are they marketing.
What most marketing agencies overlook is that for any marketing campaign to be effective, they must first address your Real Estate agency's brand identity and messaging, and provide a visibility audit to take inventory of where and how you are currently marketing and what types of messaging are being delivered to the consumer. And most of all, how are the consumers responding to the current messaging.
Keep in mind that information overload has created a sea of confusion that speaks an archaic language to consumers. As humans, we crave simplicity, and marketers need to tap into the language and learn to speak human again. This is what the insurance market is craving, this is what your consumers are craving, and ultimately, Human To Human Marketing is what needs to be delivered, and we are here to do just that for your Real Estate Agency.
Plus we are locals. We live, work, and play in Melbourne, FL, so we know the Brevard County market and we understand the people.