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Branding & Marketing For Melbourne, FL & Brevard County Real Estate Agencies

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Melbourne, FL & Brevard County Real Estate Marketing Experts

When it comes to marketing your Real Estate agency in Melbourne, FL and Brevard County, there are several factors to consider; who is your target audience, what are your geographic territories, do you focus on buyers or sellers, who are your direct and indirect competitors, and how are they marketing.

What most marketing agencies overlook is that for any marketing campaign to be effective, they must first address your Real Estate agency's brand identity and messaging, and provide a visibility audit to take inventory of where and how you are currently marketing and what types of messaging are being delivered to the consumer.  And most of all, how are the consumers responding to the current messaging.

Keep in mind that information overload has created a sea of confusion that speaks an archaic language to consumers. As humans, we crave simplicity, and marketers need to tap into the language and learn to speak human again. This is what the insurance market is craving, this is what your consumers are craving, and ultimately, Human To Human Marketing is what needs to be delivered, and we are here to do just that for your Real Estate Agency.

Plus we are locals. We live, work, and play in Melbourne, FL, so we know the Brevard County market and we understand the people.

Our Research-First Approach To Branding & Marketing

There Is No One-Size Fits All For Melbourne, FL Real Estate Agencies

Not all Real Estate Agencies are the same. To stand out in a crowded marketplace takes a blend of creativity, strategy, and execution. At Go To Market Solutions, we take a unique approach to marketing your Real Estate agency in Melbourne, FL and Brevard County by first doing a deep dive analysis into understanding your business, your employees, your current customers, your target markets, your current marketing, your goals, and most importantly - your competition.

Our research-first approach allows us to uncover areas of opportunity that other marketing agencies would miss. We then implement the following processes which are data-driven based on our research findings, all while respecting your timelines and budgets.

  • Branding

    Business identity and brand perception are key elements to positioning your Real Estate agency as the leader in the eyes of consumers…

  • Market Research

    To truly understand your market we utilize competitive research, market trends, & demographic research to create unique customer profiles…

  • Lead Funnels

    Lead generation starts with a marketing funnel, designed to build a marketing pipeline of qualified sales leads that travel the sales pipeline & convert through your sales process…

  • Marketing Campaigns

    To effectively target and reach your consumers, we implement a variety of marketing campaigns using email, social media, video, landing pages, and more…

  • SEO/SEM

    To improve Google rankings we focus on Google My Business optimization & local SEO, organic search engine results page optimization, Google ads optimization, PPC & paid search…

  • Lead Nurturing

    To keep leads moving through the funnel, we implement hybrid chat automation, automated customer service chatbots, and sales nurturing to help convert those tricky leads into customers…

Brand Strategy For Melbourne, FL Real Estate Agencies

Who You Are To Your Consumers In Brevard County

In the eyes of the consumer, your brand distinguishes your organization, your product, and your service from your competition. So the old adage, “don’t judge a book by its cover” should have been done away with years ago because that is exactly what consumers do. Today’s consumer does their research, they compare your Real Estate agency to your competition in Melbourne, FL and Brevard County in as many ways possible.

So to say that your brand is just a name, slogan, or symbol is far from true. Your brand is not who you are to you, it is who you are to your consumers, and building a brand strategy that respects and adapts to the behaviors of your consumers is vital to success in Melbourne, FL and Brevard County's Real Estate marketplace.

...This Is How We Do Brand Strategy...

Defining Your Brands Identity

  • Start by identifying your target audience(s)
  • Understand their implicit and explicit needs
  • Determine how your services satisfy those needs
  • Create a compelling narrative that resonates with your audience(s)

Defining Your Customers' Journey

  • Start by identifying all analog and digital consumer touch-points
  • Compartmentalize each touch-point into a customer journey map
  • Identify stop-gaps between touch-points & overview action steps
  • Take inventory of your marketing tactics to identify what is missing & where

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To learn more about these strategies, download our E-book

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Marketing Strategy For Melbourne, FL Real Estate Agencies

How To Reach Your Audience In Brevard County

With so many marketing channels available today, it is important to understand when in the customer journey it is effective to market, with what type of channel, and with which type of message.

If your marketing message does not influence a behavior, then what is the point? The most effective way to ensure that your message is understood and influences some type of behavior is to personalize it. You want to recognize your targets in Melbourne, FL and Brevard County as individuals, and deliver a message that speaks "human-to-human".

...This Is How We Do Marketing Strategy...

Customer Lifecycle Marketing

  • Build a Customer Lifecycle model addressing the 4 stages; outreach, action, conversion, re-engage
  • Overlay your Customer Lifecycle model onto your Customer Journey Map
  • Identify which types of marketing strategies make sense where & when
  • Create a managed communication strategy that integrates the complete range of marketing channels

Consumer Engagement Campaigns

  • Build marketing collateral that speaks the language of your consumers
  • Develop workflows to deliver marketing collateral to your consumers
  • Create necessary deliverables to execute the campaigns
  • Track user engagement and alter campaigns to achieve maximum results

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Ready To Grow Your Real Estate Agency In Melbourne, FL & Brevard County Like Never Before?

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