When it comes to marketing Lawyers in Melbourne, FL, and Brevard County, there are several factors to consider; who is your target audience, what are your geographic territories, what types of law do you practice, who are your direct and indirect competitors, and how are they marketing.
What most marketing agencies overlook is that for any marketing campaign to be effective, we must first take a look at the Lawyer's brand identity and messaging to see if they are in-line with what their target markets would resonate with. Providing a visibility audit to take inventory of where and how you currently marketing and what types of messaging are being delivered to your consumers is the best way to determine how the consumers are responding to your current messaging. This will help to shape any new strategies and messaging.
Information overload has created an ocean of confusion that speaks an archaic language to consumers. As humans, what we crave is simplicity, and marketers need to tap into the language and learn to speak human again. This is what the legal market is craving, this is what your consumers are craving, and ultimately, Human To Human Marketing is what needs to be delivered, and we are here to do just that for Lawyers.
Plus we are locals. We live, work, and play in Melbourne, FL, so we know the Brevard County market and we understand the people.