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Branding & Marketing For Melbourne, FL & Brevard County Lawyers

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Melbourne, FL & Brevard County Marketing Experts For Lawyers

When it comes to marketing Lawyers in Melbourne, FL, and Brevard County, there are several factors to consider; who is your target audience, what are your geographic territories, what types of law do you practice, who are your direct and indirect competitors, and how are they marketing.

What most marketing agencies overlook is that for any marketing campaign to be effective, we must first take a look at the Lawyer's brand identity and messaging to see if they are in-line with what their target markets would resonate with. Providing a visibility audit to take inventory of where and how you currently marketing and what types of messaging are being delivered to your consumers is the best way to determine how the consumers are responding to your current messaging. This will help to shape any new strategies and messaging.

Information overload has created an ocean of confusion that speaks an archaic language to consumers. As humans, what we crave is simplicity, and marketers need to tap into the language and learn to speak human again. This is what the legal market is craving, this is what your consumers are craving, and ultimately, Human To Human Marketing is what needs to be delivered, and we are here to do just that for Lawyers.

Plus we are locals. We live, work, and play in Melbourne, FL, so we know the Brevard County market and we understand the people.

Our Research-First Approach To Branding & Marketing

There Is No One-Size Fits All For Melbourne, FL Lawyers

Not all Lawyers are the same, though consumers typically have some pre-conceived notations that need to be addressed. And for a Lawyer to stand out in a crowded marketplace takes a blend of creativity, strategy, and execution. At Go To Market Solutions, we take a unique approach to marketing Lawyers in Melbourne, FL, and Brevard County by first doing a deep dive analysis into understanding your business, your employees, your current clients, your target markets, your specialties, your current marketing, your goals, and most importantly - your competition.

Our research-first approach allows us to uncover areas of opportunity that other marketing agencies would miss. We then implement the following processes which are data-driven based on our research findings, all while respecting your timelines and budgets.

  • Branding

    Business identity and brand perception are key elements to positioning your Law firm as the leader in the eyes of consumers…

  • Market Research

    To truly understand your market we utilize competitive research, market trends, & demographic research to create unique customer profiles…

  • Lead Funnels

    Lead generation starts with a marketing funnel, designed to build a marketing pipeline of qualified sales leads that travel the sales pipeline & convert through your sales process…

  • Marketing Campaigns

    To effectively target and reach your consumers, we implement a variety of marketing campaigns using email, social media, video, landing pages, and more…

  • SEO/SEM

    To improve Google rankings we focus on Google My Business optimization & local SEO, organic search engine results page optimization, Google ads optimization, PPC & paid search…

  • Lead Nurturing

    To keep leads moving through the funnel, we implement hybrid chat automation, automated customer service chatbots, and sales nurturing to help convert those tricky leads into customers…

Brand Strategy For Melbourne, FL Lawyers

Who You Are To Your Consumers In Brevard County

To consumers, your brand distinguishes your Law firm and your services from your competition. So the old saying, “don’t judge a book by it's cover” is just not true any longer because it is exactly what consumers do. Today’s consumer does their research, they compare Lawyers in Melbourne, FL, and Brevard County online, through reviews, they ask friends and family, you name it...

So to say that your brand is just a name, slogan, or symbol is far from true. Your brand is not who you are to you, it is who you are to your consumers, and building a brand strategy that respects and adapts to the behaviors of your consumers is vital to success for Melbourne, FL, and Brevard County Lawyers.

...This Is How We Do Brand Strategy...

Defining Your Brands Identity

  • Start by identifying your target audience(s)
  • Understand their implicit and explicit needs
  • Determine how your legal services satisfy those needs
  • Create a compelling narrative that resonates with your audience(s)

Defining Your Customers' Journey

  • Start by identifying all analog and digital consumer touch-points
  • Compartmentalize each touch-point into a customer journey map
  • Identify stop-gaps between touch-points & overview action steps
  • Take inventory of your marketing tactics to identify what is missing & where

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To learn more about these strategies, download our E-book

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Marketing Strategy For Melbourne, FL Lawyers

How To Reach Your Audience In Brevard County

With so many marketing channels available for today's lawyers, it is important to understand when in the customer journey it is effective to market, with what type of channel, and with which type of message.

If your marketing message does not influence a behavior, then what is the point? The most effective way to ensure that your message is understood and influences some type of behavior is to personalize it. You want to recognize your targets in Melbourne, FL and Brevard County as individuals, and deliver a message that speaks "human-to-human".

...This Is How We Do Marketing Strategy...

Customer Lifecycle Marketing

  • Build a Customer Lifecycle model addressing the 4 stages; outreach, action, conversion, re-engage
  • Overlay your Customer Lifecycle model onto your Customer Journey Map
  • Identify which types of marketing strategies make sense where & when
  • Create a managed communication strategy that integrates the complete range of marketing channels

Consumer Engagement Campaigns

  • Build marketing collateral that speaks the language of your consumers
  • Develop workflows to deliver marketing collateral to your consumers
  • Create necessary deliverables to execute the campaigns
  • Track user engagement and alter campaigns to achieve maximum results

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Ready To Grow Your Law Firm In Melbourne, FL & Brevard County Like Never Before?

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