When it comes to marketing your Insurance agency in Melbourne, FL and Brevard County, there are several factors to consider; who is your target audience, what are your geographic territories, what insurance lines do you focus on, who are your direct and indirect competitors, and how are they marketing.
What most marketing agencies neglect to address is that for any marketing campaign to be effective, they must first review and refine your Insurance agency's brand identity and messaging, as well as provide a visibility audit to take inventory of where and how you are currently marketing and what types of messaging are being delivered to the consumer. And let's not forget the most important piece, how consumers are responding to the current messaging.
With email and social media information overload, a sea of confusion that speaks an archaic language has been drowning consumers, and as humans, we desire simplicity. This is what marketers need to tap into and learn to speak human again, because this is what the insurance market is craving, this is what your consumers are craving, and ultimately, Human To Human Marketing is what needs to be delivered, and we are here to do just that for your Insurance Agency.
Plus we are locals. We live, work, and play in Melbourne, FL, so we know the Brevard County market and we understand the people.