When it comes to marketing Dentists in Melbourne, FL and Brevard County, there are several factors to consider; who is your target audience, what are your geographic territories, what type of dentistry do you practice, who are your direct and indirect competitors, and how are they marketing.
What most marketing agencies overlook is that for any marketing campaign to be effective, they first have to address the Dentist's brand identity and messaging. Understanding what you feel is the most important message about your Dental practice to be delivered to your current and future patients can mean the difference between success and failure. Providing a visibility audit to take inventory of where and how you currently market and what types of messaging are being delivered to your consumers should impact any proposed strategies. And most of all, how consumers are responding to your current messaging will dictate the voice and tone of your new strategy.
Information overload has created a sea of confusion for consumers and usually speaks an archaic language. As humans, we crave simplicity, and marketers need to tap into the language and learn to speak human again. This is what the dental market is craving, this is what your consumers are craving, and ultimately, Human To Human Marketing is what needs to be delivered, and we are here to do just that for Dentists.
Plus we are locals. We live, work, and play in Melbourne, FL, so we know the Brevard County market and we understand the people.