When it comes to marketing Chiropractors in Melbourne, FL and Brevard County, there are several factors to consider; who is your target audience, what are your geographic territories, what type of Chiropractic do you practice, who are your direct and indirect competitors, and how are they marketing.
What most marketing agencies overlook is that for any marketing campaign to be effective, we must first address the Chiropractor's brand identity and messaging. Chiropractic is a field that has some confusion, and developing an identity and messaging strategy that focuses on the Chiro's core values and specialties can really help to minimize any pre-conceived concerns that a prospective patient may have. Providing a visibility audit to take inventory of where and how you are currently marketing and what types of messaging are being delivered to your consumers will further help to find the perfect mix of information and value going forward. Because after all, how the consumers are responding to your current messaging can help to shape the future strategy.
One thing to keep in mind is that information overload has created a sea of confusion that speaks an archaic language to consumers. As humans, we crave simplicity, and marketers need to tap into the language and learn to speak human again. This is what the chiropractic market is craving, this is what your consumers are craving, and ultimately, Human To Human Marketing is what needs to be delivered, and we are here to do just that for Chiropractors.
Plus we are locals. We live, work, and play in Melbourne, FL, so we know the Brevard County market and we understand the people. And to top it off, our founder comes from a family legacy of Chiropractors.