“Good brand strategies guide mission-critical decisions in capital investment, human resources, research, product development, & operations management”
- Brand Real -
Research the who, what, where, when, why, and how to ensure that areas of opportunity and goals are clearly identified…
Strategize marketing tactics, define goal metrics, evaluate technical requirements, and communicate ideation to ensure clarity…
Develop necessary deliverables, implement solutions, test workflows, and establish tracking to measure success...
Point of view
Rather than thinking of the stages and steps of the customer journey from a systems or business process perspective, the journey should be based on what the customer does and how they interact with the business.
Clearly identify positive and negative customer emotions throughout the customer journey and put them in context of customer behaviors, goals, and expectations. Businesses should then use this data to identify areas of opportunity and assess the impact of current and future investments in branding, marketing, and business development.
Don't live in a silo. Customers think of all of their interactions with a business as connected, so rather than focus on a single touchpoint, the focus should be on current and future journeys across multiple touchpoints. This way a business can identify potential gaps in their customers' experiences between touchpoints, assess any impact of these gaps, and finally provide the strategy to optimize the customer experience across all touchpoints and help drive business conversions.
Key Performance Indicators
Customer journey assessments incorporate both qualitative and quantitative data to identify critical areas of opportunity. Key performance indicators then provide the framework for the strategy to help drive the customer through the journey funnel. Stakeholders can then make value-driven decisions to invest in branding, marketing, and business development initiatives.
What Go To Market Solutions can do for your business
Business analysis, stakeholder interviews, marketing analysis, customer demographic analysis, target market refinement, customer journey analysis, & competitor analysis…
Branding & Identity
Brand story, logo & color palette, voice & tone, company descriptions, mission statements, taglines, value propositions, video, social, blogs, branded merchandise, & business cards...
Lead Funnels & Sales Funnels
Custom strategy & development of lead funnels & sales funnels with tie-ins to websites & landing pages, email automation, CRM's, & targeted marketing campaigns...
Marketing & Campaigns
Marketing strategy, marketing campaigns, awareness campaigns, email campaigns, social media campaigns, influencer campaigns, video campaigns, & more...
Websites & SEO/SEM
Website audits, website heat mapping, website redesigns, full website builds, workflow audits, lead forms, landing pages, organic SEO, paid search (SEM), paid social, & retargeting...
Sales play-books, positioning statements, elevator pitch, sales talk tracks, sales coaching, sales collateral, & custom slide/pitch deck creation...
Our exclusive network of trusted specialty partners
A few words about the Chief Strategist
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What people are saying about Go To Market Solutions
Channing Tatum - Free Association
Bobby Jones - Purple Rock Scissors
Marion Hawkins - Paychex Business Solutions
Ulrik Merrild - MatchWare