“Good brand strategies guide mission-critical decisions in capital investment, human resources, research, product development, & operations management”
- Brand Real -
Research the who, what, where, when, why, and how to ensure that areas of opportunity and goals are clearly identified…
Develop strategies, define goal metrics, evaluate requirements, and communicate ideation to ensure success…
Connect clients with agencies and industry professionals that are best suited for the project and negotiate on the client’s behalf…
So what exactly is a customer journey?
Point of view
Rather than thinking of the stages and steps of the customer journey from a systems or business process perspective, the journey should be based on what the customer does and how they interact with the business.
Clearly identify positive and negative customer emotions throughout the customer journey and put them in context of customer behaviors, goals, and expectations. Businesses should then use this data to identify areas of opportunity and assess the impact of current and future investments in branding, marketing, and business development.
Don't live in a silo. Customers think of all of their interactions with a business as connected, so rather than focus on a single touchpoint, the focus should be on current and future journeys across multiple touchpoints. This way a business can identify potential gaps in their customers' experiences between touchpoints, assess any impact of these gaps, and finally provide the strategy to optimize the customer experience across all touchpoints and help drive business conversions.
Key Performance Indicators
Customer journey assessments incorporate both qualitative and quantitative data to identify critical areas of opportunity. Key performance indicators then provide the framework for the strategy to help drive the customer through the journey funnel. Stakeholders can then make value-driven decisions to invest in branding, marketing, and business development initiatives.
What Go To Market Solutions can do for your business
Business analysis, stakeholder interviews, marketing analysis, customer demographic analysis, customer journey analysis, and competitive analysis…
Brand strategy, logo and color palette, voice and tone, company descriptions, mission statements, taglines, PR strategy, websites, social media, video, and blogs…
Project brief, goal identification, goal metrics, project strategy, feature definition, service definition, and process flowcharting…
Marketing & Sales
Marketing campaigns, influencer campaigns, sales play-books, positioning statements, value propositions, elevator pitch, sales talk tracks, sales coaching, and custom presentations…
Executive summary, investor presentation pitch decks, mockups, business plans, revenue projections, term sheets, and pitch coaching…
Request for proposal (RFP) creation, agency outreach, agency interviews, contract negotiations, stakeholder communication, and project oversight…
A few words about the Chief Strategist
Our network of trusted industry partners
What people are saying about Go To Market Solutions
Channing Tatum - Free Association
Bobby Jones - Purple Rock Scissors
Marion Hawkins - Paychex Business Solutions
Ulrik Merrild - MatchWare