• Go To Market Solutions


  • branding
  • marketing
  • business development
bottomwhat we do ?

“Good brand strategies guide mission-critical decisions in capital investment, human resources, research, product development, & operations management”

- Brand Real -

Our strategy is to simplify the complex

Go To Market Solutions is a client-advocate branding, marketing, and business development consulting firm. We optimize brands, develop marketing strategies, enhance business development, and connect clients with the right agencies and industry professionals.

At Go To Market Solutions, rather than focus solely on lead generation, our primary focus is on your customers' journey. We analyze your business's identity, marketing, business development, sales processes, and goals to identify specific areas of opportunity. Our model is built on strengthening the THREE PILLARS OF SUCCESS; branding, marketing, and business development. Each pillar standing alone, but when built correctly and combined, form the foundation for a successful business.

We want you to succeed, and our ultimate goal is to use our findings to develop strategies and work with our network of trusted industry partners to empower you with the tools and resources you need to continue to grow your business year after year.


Research the who, what, where, when, why, and how to ensure that areas of opportunity and goals are clearly identified…


Develop strategies, define goal metrics, evaluate requirements, and communicate ideation to ensure success…


Connect clients with agencies and industry professionals that are best suited for the project and negotiate on the client’s behalf…


Deliver results, streamline communication, overview project requirements, project schedules, and project budgets…

Want to learn more about the Three Pillar's Of Success?

Download Our E-Book Download

So what exactly is a customer journey?

A customer journey is a deep understanding of your customers' behaviors, thoughts, and feelings across all digital and analog touch-points. Each of these should be actionable and evolve into unique customer life-cycle marketing maps. By analyzing the data uncovered, stakeholders can make value-driven decisions in branding, marketing, and business development investments.

  • Point of view

    Rather than thinking of the stages and steps of the customer journey from a systems or business process perspective, the journey should be based on what the customer does and how they interact with the business.

  • Perceptions

    Clearly identify positive and negative customer emotions throughout the customer journey and put them in context of customer behaviors, goals, and expectations. Businesses should then use this data to identify areas of opportunity and assess the impact of current and future investments in branding, marketing, and business development.

  • Touchpoints

    Don't live in a silo. Customers think of all of their interactions with a business as connected, so rather than focus on a single touchpoint, the focus should be on current and future journeys across multiple touchpoints. This way a business can identify potential gaps in their customers' experiences between touchpoints, assess any impact of these gaps, and finally provide the strategy to optimize the customer experience across all touchpoints and help drive business conversions.

  • Key Performance Indicators

    Customer journey assessments incorporate both qualitative and quantitative data to identify critical areas of opportunity. Key performance indicators then provide the framework for the strategy to help drive the customer through the journey funnel. Stakeholders can then make value-driven decisions to invest in branding, marketing, and business development initiatives.

What Go To Market Solutions can do for your business

We are industry agnostic

Our services vary based on need and apply to most industries. We focus on opportunities that are of immediate importance to our clients. We then strategically prioritize remaining opportunities to fit the client’s timeline and budget constraints.

Client Discovery

Business analysis, stakeholder interviews, marketing analysis, customer demographic analysis, customer journey analysis, and competitive analysis…

Brand Identity

Brand strategy, logo and color palette, voice and tone, company descriptions, mission statements, taglines, PR strategy, websites, social media, video, and blogs…

Project Planning

Project brief, goal identification, goal metrics, project strategy, feature definition, service definition, and process flowcharting…

Marketing & Sales

Marketing campaigns, influencer campaigns, sales play-books, positioning statements, value propositions, elevator pitch, sales talk tracks, sales coaching, and custom presentations…

Investor Package

Executive summary, investor presentation pitch decks, mockups, business plans, revenue projections, term sheets, and pitch coaching…

Agency Brokering

Request for proposal (RFP) creation, agency outreach, agency interviews, contract negotiations, stakeholder communication, and project oversight…

Our exclusive network of trusted industry partners

Our partners are like family

We don't partner with just any agency. We handpick only the best and brightest, the ones built on integrity, ingenuity, and creativity. As your client-advocate, Go To Market Solutions ensures that you have the right agency or industry professional working on your project, and we negotiate on your behalf to ensure that you are only paying for what you need, and nothing more.


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A few words about the Chief Strategist

Adam Martingano
Chief Strategist

A multi-disciplined sales and marketing professional - bringing ideas to life.

Who I Am

I am a multi-disciplined sales and marketing professional with 15 years of industry experience. I hold multiple degrees in Economics, Marketing, and Technology; and have held positions as Vice President of Sales and Products, Director of Sales and Growth, and Director of Marketing and Business Development.

What I Do

I consult and strategize around all areas of customer interaction, business development, and marketing. My industry experience spans Enterprise Sales, Marketing, Advertising, Entertainment, Software/App Development, Business Consultation, and Human Resources.

Why I Do It

I have worked for, and alongside some of the most influential corporations and celebrities of our generation. From Corporate America, to Hollywood, and everything in between, I help bring ideas to life.

Don't Miss The Next Go To Market Solutions Event!

Education is our way of giving back

At Go To Market Solutions, we understand that education is the key to success. As our way of giving back, we offer free monthly educational workshops at our office in Historic Downtown Melbourne. Our workshops are packed full of high-quality content and fill up fast, so reserve your spot early by hovering the image and clicking on the Facebook icon.


In this workshop, you will be introduced to our proven strategy of growing your business by strengthening the "3 Pillars Of Success."

What people are saying about Go To Market Solutions

  • Adam has been a voice of reason, encouragement, influence, and inspiration from the very beginning.

    Channing Tatum - Free Association

  • Adam is a master of his trade and brings an unprecedented work ethic to the table every day.

    Bobby Jones - Purple Rock Scissors

  • Adam thinks outside the box, delivers creative strategy, and never stops until the job is done.

    Marion Hawkins - Paychex Business Solutions

  • Adam is a multi-talented sales and marketing strategist, and brings dynamic thinking to keep us ahead of our competitors.

    Ulrik Merrild - MatchWare

Contact Us

Interested in learning more about what we can do for your business? Send us a message and we will get back to you.

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523 E New Haven Ave, Melbourne, FL 32901